The state of marketing just has me feeling a little icky today.

First Gawker, then The Millions comments on an article in Variety that says that someone's adapting Malcolm Gladwell's Blink as a movie.

Those of you who have read Blink, a book which doesn't have a plot so much as a central theme, may wonder how this could be.

Apparently, the movie will star Leonardo DiCaprio as a jury selection expert who's especially adept at thin-slicing. In other words, the movie will be totally different from the book, but it will leverage the book's branding and popularity to market a distinct creative work.

So, you can do that now? Amazing.